The new Madden NFL 15 "Madden Season" promo taps the talent and hilarity of actors Kevin Hart and Dave Franco.

Hart shows up in Franco's place and gives him a big smack on the face, and comes the music and the prologue:

"Madden football season in America is a competitive time, an emotional time, an annual ritual that causes this man to put hands on this pretty face."

A bunch of cheerleaders, a frustrated wife, luxurious pad, upscale office, rappers, engaging music and a teddy bear – these are all part of "Madden Season" ad for EA's upcoming Madden NFL 15.

The comic relief and Hart's incessant competitiveness resulting in Franco's girlfriend breaking up with him, make the promo something to be remembered by many.

Several pundits had nice things to say about the impressive Madden NFL 15 commercial.

"Kudos, EA. Kudos. I'm not sure whether this makes me want to play the new Madden, but it certainly will get people talking about it. It's probably the best football-related ad I've seen since Terry Tate Office Linebacker," quipped Erik Kain of Fobes.

Sam Galanis of NESN Nation Sports said, "If that promo doesn't make you want to play the latest version of "Madden," we don't know what will."

"EA Sports dropped a new commercial for Madden NFL 15 on Friday called "Madden Season." It is ... insane," comments Will Brinson of CBS Sports.

It also includes cameo of NFL star players such as NFL stars like Colin Kaepernick, LeSean McCoy, Dez Bryant, Von Miller and Damian Lillard.

Interestingly, Hart and Franco are using Xbox controllers in the video.

Available now for pre-order, Madden NFL 15 is scheduled for release on August 26, 2014 for Xbox One, Xbox 360, PlayStation 4 and PlayStation 3.

Watch EA's hilarious promo below: