Newer analysis suggests that Nintendo's "Super Mario Run" has garnered up to 10 million downloads within the first day of its release.

"Super Marion Run" is the debut of Nintendo's classic endless running character into the mobile gaming world. Since the game was announced alongside the introduction of Apple's iPhone 7 last Sept. 7, people are curious how it would actually compete with the previously released augmented reality game "Pokémon GO."

And as expected, the comparisons are relentless in terms of which game bagged more downloads upon release. So far, it looks like "Super Mario Run" is taking the lead.

Polygon reported that according to business intelligence and analyst firm App Annie, "Super Mario Run" had up to 10 million downloads upon release last Dec. 15. However, App Annie estimates that Nintendo profited just $4 million from it.

The analyst firm also told Polygon that the 10 million downloads are only half of the pre-release registration total –  the number of iPhone and iPad owners who wanted to be notified about the game's release. App Annie claims there are at least 20 million people who clicked the "Notify" button on App Store prior to "Super Marion Run's" release.

Since the game's release, it received mixed reactions from critics and players. In fact, as of writing, the game has a 2.5 star rating on App Store. Reports are also saying that Nintendo's shares dropped after the game's release, which in a business aspect is never a good sign.

According to the Wall Street Journal, Nintendo's shares have fallen by as much as 16 percent in the Tokyo Stock Exchange in a five-day losing streak or since Dec. 15 – "Super Mario Run's" release.

There are several possible factors that contribute to the relatively cold reception for "Super Mario Run." App Annie mentioned that the free content of the game is short and will possibly affect players' interest in buying the full game content that costs $9.99.

"Super Mario Run" is only available for iOS mobile devices and requires a constant internet connection. Nintendo is yet to announce if they have plans to port the game to Android.