Seasoned Apple analyst Ming-Chi Kuo has reported that mass production of the sapphire-covered iWatch will begin later than what he has previously predicted.

Kuo wrote, "We have pushed back our estimated time of iWatch mass production from late-September to mid-/ late- November. We also lower our forecast of iWatch 2014 shipments by 40% to 3mn units."

He mentioned a few features that the iWatch will sport including a flexible AMOLED display, higher waterproof standards and a system-on-a-chip component.

Reuters also mentioned regarding Apple's plans to release smartwaches in different sizes this coming fall.

Taiwan's Quanta is said to be the one that will oversee the mass production of iWatch that starts this July.

According to Reuter's unnamed source, the gadget's display will measure approximately 2.5 inches diagonally with the face protruding slightly from the band to create an arched shape and touch interface and will have the ability to charge wirelessly.

There is so much anticipation looming around iWatch, that when it did not show up during the last WWDC event, the event barely matches the hype.

Ecumenical News reported earlier that this was in preparation of an October launch, and that Apple had poached a few executives from fashion luxury brands.

The latest hire to help with the launch of iWatch was sales executive at clockmaker TAG Heuer, Patrick Pruniaux.

Apple is known for using its brand power as the primary engine of its marketing strategies, and it is only logical to employ folks from famous high-end brands if they are going the "luxury" way.

On the other hand, smartwatches launched at Google I/O 2014 all have affordable price tags.

The value proposition of the Android Wear could challenge Apple if it takes the premium branded approach.

However, everyone has to be reminded that when the late great Steve Jobs birthed the iDevices, it was as if he assembled a worldwide brand cult that would pay top dollar for anything coming out of Apple's factories.

Around 50 million units of the so-called iWatch will be shipped during the first year of its release.