After a week of controversy following the release and several reviews of its newest "Super Mario" game, Nintendo has unveiled a new game mode called "Friendly Run" for the players of "Super Mario Run."

Nintendo added the Friendly Run mode to one of the main game modes, Toad Rally. In the Friendly Run mode, players can practically go on a race without the need of Rally Tickets that are required to challenge a friend in the Toad Rally.

In the typical mechanics of Toad Rally, players can choose a friend that they know or someone else from anywhere in the world that they will challenge for a race. Each win will reward players with coins that they can use in building their own Mushroom Kingdom, the third main game mode of "Super Mario Run." However, players don't win anything in the same way that they will not lose anything in a Friendly Run mode.

At the beginning, players can only access the Friendly Run mode once a day. But the accessibility gets wider as the player's game progresses. Clearing World One in the World Tour mode will allow players to go on a Friendly Run for three times a day. Then it will increase to five times per day upon finishing World Two.

Technically, players who refuse to pay for the $10 set price for the full game will be limited to one rally per day since that last stage in World One can only be accessed by those who purchased the full game content. In that case, the Friendly Run mode would not add much hype to the dwindling response to the game.

Though the game has been reported to take the top spot in several "most downloaded" lists, it has the opposite effect for the shares of Nintendo in Tokyo.

Reports attribute the falling Nintendo shares – despite the tens of millions of downloads for the first week – to the relatively high price tag for the game. And since it is a set price, players do not have other options of buying the game for a lower price range. Another probable factor to the negative feedback is the requirement for a constant internet connection.