Google and Microsoft pressure Asus to cancel Android-Windows Phone tablet

(Photo: Flicker / Strategeme.com)

Google, Inc., and Microsoft, Corp., disapproves of Asus, Inc.'s Android-Windows Phone tablet, and want the latter to cancel the Transformer Book Duet TD300.

According to an article in the InformationWeek, when the tablet was introduced at the Consumer Electronics Show (CES) earlier this year by Asus, it was a big deal. Intel CEO Brian Krzanich joined Asus on stage and aided in showing off the dual-boot convertible machine that could run both Windows Phone and Android by Microsoft and Google respectively.

Asus vision is for the tablet to be a work machine by day and personal by night. Two months later, the product becomes the victim of disapproval by the two OS titans. And if Asus will cancel it, Intel may be the biggest loser.

According to a source which The Wall Street Journal cites, Asus has postponed plans to sell the device "indefinitely". Asus postponed it after Google and Microsoft made it clear to Asus their feelings, as each OS maker wants to run only a single platform. There is no incentive for either company to allow the other OS to coexist in one machine.

Moor Insights & Strategy analyst Patrick Moorhead explained that Microsoft and Google can apply pressure on hardware makers. While Android is free to use, to have access to Google services like Play Store, Gmail, YouTube and Maps, hardware manufacturers need to agree to some restrictions. Google can withhold some services if the device is not to its liking, and it will negate the Android aspect's appeal.

Likewise, if Microsoft does not like what manufacturers do with the hardware, it may withhold marketing money, which is important to OEMs who make hardware on a low-margin.

Meanwhile, Chinese phone maker Huawei confirmed its plans this week to offer an Android-Windows Phone. It said it will also sell the device to U.S. customers.

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