The smartphone world has been added with a new entry smartphone from Motorola on Tuesday, May 13 – the Moto E. The device got a warm welcome with its impressive specs and low price point. Its maker Motorola has been contributing handsets that receive positive responses, despite the ongoing process of transferring its ownership to the Chinese company, Lenovo.

Motorola has been bringing "flip and thin" cellular phones to the market, with the aim to dramatically turn the mobile industry with quality smartphones and make them available to everyone. It released Moto X with Moto Maker and Touchless control in August 2013, and an exceptional phone, priced exceptionally in November 2013 with Moto G. Moto G is currently Motorola's best-selling smartphone to date.

The Moto E launch venue was in Europe and its tagline "priced for all" given by its maker, comes out really sincere as Motorola priced it at $130 or £89.

Such a price tag is not at all bad for a handset that sports a 4.3-inch 960 x 560 qHD display, 1.2GHz Qualcomm Snapdragon 200 dual-core with Andreno 302 graphics, 1GB RAM, Bluetooth 4.0 LE, 1980mAh battery, 4GB storage expandable of up to 32GB with microSD card and 5MP rear-facing camera. Android 4.4 KitKat runs the device with one guaranteed upgrade.

Moto E is now up for grabs in somemarkets as Motorola commits to launch it in more than 40 markets in 80 various carrier partners. For those in the United States, customers can order a 3G only GSM model from the Motorola site. Moto E orders are tagged as pre-sale for now and there is still no definite shipment schedule, though pre-orders will be immediately charged.