The Fitbit Alta is expected to be globally released next month, but the company behind the new tracker has started rolling out to a few select markets, particularly the United States.

Fitbit Alta was first unveiled in early February, a month following the launch of Fitbit Blaze at the Consumer Electronics Show in January.

Talking to Wareable, Fitbit Vice President and General Manager Gareth Jones said, "It was our plan to get these devices out early in the year." "With the Blaze, it was about that time of the year when people are thinking, 'new year, new you'. We used the communication of the Alta four weeks after the announcement of Blaze by using the fashion shows, " Jones added.

This is in line with the company's aim to make the Alta more than just a fitness tracker; they hope that it turns into a fashion statement as well.

This goal is yet intensified again with Alta's appearance on the runway during the New York Fashion Week. They even partnered with a New York fashion label, Public School, to work on the tracker's design. With fashion being the cornerstone of the Alta, Jones said that this will not be the last time they are going to tap designers for possible collaborations.

"There's going to be complimentary partnerships to bring that style to something people want to wear everyday and vice versa. Personally, I would love to have a Paul Smith one, a Gucci one, a whole variety of trendy brands," Jones admitted.

Meanwhile, those who have already gotten their hands on the new device have favorable feedback. PCMag commended the company for delivering the features it had promised for the Alta — that it is not just a cut-and-dried tracker but a fashion statement as well. The industry observer also noted that the Alta shares similar sensors and features with the more budget-friendly Fitbit Charge, except that Alta is a lot more stylish.

Other countries can expect the Fitbit Alta anytime in April.