Facebook, Inc. unveiled a new "Anonymous Login" feature that lets its 1.28 billion members decide how much information they want to share via apps. It also showed off a new dashboard for managing app permissions.

Anonymous Login gives users more privacy control and lets them try an app without sharing any of their personal information from Facebook. Facebook is testing Anonymous Login with a few developers and will roll it out in the next few months.

Anonymous Login lets members easily log in to applications without a username or password. Members don't have to hand over personal Facebook data to an untrusted source. Members, however, can do that a later date if they want to, according to Facebook.

Facebook has also remade its standard Login option so that members can pick and choose what information they want to share with the applications they use.

Anonymous Login answers concerns about user privacy as Facebook explores ways to encourage people to explore new apps. The Anonymous Login button is colored black instead of Facebook blue.

Facebook CEO Mark Zuckerberg described Anonymous Login as a way "to try apps without fear." He said Anonymous Login is hassle-free method to log in and try apps.

"Today, we want to do more to put control and power back into people's hands," Zuckerberg said at the company's F8 developers' conference.

Advertisers and app makers looking to make more money were introduced to "Audience Network," a mobile ad network now open for registration. For its remaining developers, Facebook promised not to break things, which contradicts Facebook's founding motto of "Move fast and break things."